The 411 conversion model: A simple system to generate more referrals

Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships. Continue reading

It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading

ERA hits a home run with Major League Baseball campaign

Starting March 27, ERA will be running ads on Major League Baseball’s streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates. Continue reading

ERA hits a home run with Major League Baseball campaign

Starting March 27, ERA will be running ads on Major League Baseball’s streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates. Continue reading

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading

5 reasons being a new agent can be your secret superpower

Stop thinking of yourself as “just” a new real estate agent, coach Darryl Davis writes. What you don’t yet know can offer a distinct advantage as you launch your career. Continue reading

Trending: Flashes, edits and (still) no clarity on TikTok

Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading

Rethink your assumptions when marketing to women homebuyers

Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper. Continue reading

Lead flow equals success: These are the top strategies for 2025

Real estate doesn’t lack lead gen options, Jimmy Burgess writes. It lacks execution. He provides a wealth of resources and the strategies you need to implement them. Continue reading