Tag Archives: Marketing & Branding Month

5 reasons being a new agent can be your secret superpower

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Stop thinking of yourself as “just” a new real estate agent, coach Darryl Davis writes. What you don’t yet know can offer a distinct advantage as you launch your career. Continue reading →

Trending: Flashes, edits and (still) no clarity on TikTok

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Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading →

Rethink your assumptions when marketing to women homebuyers

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Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper. Continue reading →

Lead flow equals success: These are the top strategies for 2025

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Real estate doesn’t lack lead gen options, Jimmy Burgess writes. It lacks execution. He provides a wealth of resources and the strategies you need to implement them. Continue reading →

The proptech startup media guide: Build trust through earned media

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Marci James’ Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities.
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The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

What’s your best marketing tip for 2025? Pulse

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You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading →

7 tips for building a rock-solid reputation as a real estate pro

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Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it. Continue reading →

The proptech startup media guide: Where to focus your marketing 1st

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Marci James’ Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business. Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →