Tag Archives: Marketing & Branding Month

How to sell without feeling ‘salesy’

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When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships. Continue reading →

Is it still possible to bootstrap a real estate business? Pulse

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With mergers and acquisitions and the growing importance of team models, can a solo agent still start out with nothing and build an empire? Continue reading →

How this broker embraces personal and professional evolution

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Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading →

Inman announces 2025 class of Marketing All-Stars award winners

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From chief marketing officers to communications professionals, Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry. Continue reading →

How this Las Vegas Realtor made social media a lead-gen machine

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Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing. Continue reading →

5 smart tips for future-proofing your real estate business

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Real estate is evolving, Luke Babich writes, and it’s up to you to keep up with the latest technological advances or risk falling by the wayside. Continue reading →

The agent as a brand: How to empower your individual identity

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Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading →

How to amplify your brand’s voice and attract your dream clients

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If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading →

How to coach your team to better results in any market

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While others sit back and wait for change, coach Verl Workman writes, you must empower your team to rise above challenges with confidence, creativity and determination. Continue reading →

How former lawyer Sara Rodriguez built her own multistate empire

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This former attorney ditched her corporate job to start her own company, Titan Title, which has grown to five states in six years. Rick Guerrero sits down with Rodriguez to learn her success formula. Continue reading →