Andy Florance declares victory in portal wars, says Homes.com is ‘now No. 1’

“We’re not competing against either Realtor or Zillow for customers. We are doing something completely different. In essence, we are now No. 1 at that,” Andy Florance said onstage at Inman Connect San Diego. Continue reading

Homes.com just signed up thousands of agents, sold scores of ‘boosted’ listings

CoStar reported net profit of $6.2 million in the second quarter, down from $19 million in Q2 2024, as it sought to gain market share. Continue reading

Agents find marketing magic in low-ball asking prices

The share of $1 listings has risen 24 percent since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic. Continue reading

Here’s what a Redfin data journalist learned from taking a $25K bath on the sale of his house

Senior data journalist Mark Worley co-authored a new Redfin report showing that roughly 6 percent of U.S. homesellers are at risk of selling at a loss. The analysis hit close to home — he and his wife just did exactly that, selling their St. Louis home… Continue reading

Zillow slams Compass’ ‘hidden listing scheme’ in new court filing

The portal giant countered arguments Compass had made in its complaint alleging antitrust activity and more, and asked the court to deny a request for a preliminary injunction that would prevent enforcement of Zillow’s new listing standards. Continue reading

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading

Zillow unveils interactive ‘drone-like experience’ along with other new features

Portal behemoth Zillow has dropped five new home search, tour and affordability features, with the crown jewel being SkyTour, an aerial tour feature. Continue reading

Industry pros weigh in on visibility, gatekeeping and real estate ‘Armageddon’: The Download

Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren’t shy about sharing them. Continue reading

Competing philosophies, exclusive listings and the consumer trust tipping point

Chris Kelly, president and CEO of HomeServices of America, asks whether the decisions being made today are strengthening or weakening real estate professionals’ role in the homeownership journey. Continue reading