Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading
Luxury real estate is entering a more human-centered era, The Agency’s Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal. Continue reading
This week on The Download, Robert Reffkin answered many of the most-asked questions around the Compass-Anywhere merger in an Inman Exclusive. Continue reading
The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes. They’re grounded in authentic service, tailored expertise and a clear understanding of what clients actually need. Continue reading
Luxury is changing, so luxury agents need to change as well. The Agency’s Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now. Continue reading
Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading
Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency’s Rainy Hake Austin writes. Continue reading
Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency’s Rainy Hake Austin writes. Continue reading
With platforms and portals pushing back against its policies, is the National Association of Realtors losing its grip on the industry? Continue reading
In the face of economic headwinds and shifting market dynamics, brokerages must embrace change with clarity, strategy and agility, The Agency’s Rainy Hake Austin writes. Continue reading