Don’t sleep on Google: 7 steps to get more 2026 recommendations

Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading

7 AI prompts that will help real estate agents win big in 2026

The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes. Continue reading

Rate cuts, podcasts, buyer’s agents: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Can agents use AI to help with contracts and disclosures?

While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients. Continue reading

Shutdown blip, or worrying trend? Agent pipelines thin in November

A significant worsening of present-day client pipelines in November took real estate agents by surprise. Intel examines how likely it is that the trend will hold up. Continue reading

Shutdown blip, or worrying trend? Agent pipelines thin in November

A significant worsening of present-day client pipelines in November took real estate agents by surprise. Intel examines how likely it is that the trend will hold up. Continue reading

Why I’m still grateful to be a real estate professional

As we step into the season of giving and gratitude, Lori Muller writes that it’s a good time to reflect on all that the industry gives us, so we can give back to others. Continue reading

The right calendar is an easy button for your listing process

Stop scrambling to keep up with deadlines and transaction management. America Foy helps you create a calendar plan that keeps you on track with the help of ChatGPT. Continue reading

NAR’s new consumer profile shows agents how to thrive in 2026

Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading