Tag Archives: real estate marketing

Marketing expert says, ‘AI won’t replace agents, but … ‘

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Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artifcial intelligence tools and their place in the modern agent’s toolbox. Continue reading →

Real estate marketing 2.0 seeks to double down on attention economy

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New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading →

You don’t need a hot market. You need a smarter marketing strategy

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In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg’s Kevelyn Guzman writes. Those who wait for conditions to change get left behind. Continue reading →

It’s time to take back our listings

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Real estate pros have let tech platforms and restrictive policies chip away at agent value for too long, coach Darryl Davis writes. Let the people who earn the listing own the lead. Continue reading →

Build relationships that last: Turn your SOI into a success pipeline

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The more people know, like and trust you, industry veteran Terry LeClair writes, the more you’ll see your business and reputation flourish. Continue reading →

The Agency’s Billy Rose goes Dutch with luxury auction strategy

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The Agency cofounder will cut the asking price of 235 Oceano Drive by $100,000 each consecutive Monday following the auction’s launch, until the property sells. The auction style dates back to Holland’s 17th-century tulip trade. Continue reading →

Create blockbuster listing videos with this AI stack for under $100

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Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos and your voice into an emotional engine that makes buyers need the keys. Continue reading →

How to define your target audience without losing existing business

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Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading →

Rewrite the rules: 5 fresh ways to use Canva for real estate

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Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication. Continue reading →

Trending: AI arms race, Reels remix and posting 5 times a day

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Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind us that brand voice matters. Jessi Healey unpacks the shifts and what they mean for agents. Continue reading →