7 social media hacks every real estate agent needs

In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin. Continue reading

You better Google it! Mastering your Google Business Profile

While you’re optimizing your online presence, don’t stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile. Continue reading

Trending: Fewer humans, more messages and maybe a Reels app?

Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world. Continue reading

Zillow Showcase listings get marketing bump with analytics

Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading

Zillow Showcase listings get marketing bump with analytics

Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading

Open house rules for agents: Do’s and don’ts

Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes. Continue reading

From cold calls to social stardom with Atlanta’s Fernando Chavarria

If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care. Continue reading

7 fresh strategies to next-level your open houses this spring

April is NAR’s National Fair Housing Month, so this is a great time to step up your open house game and build more opportunities, Darryl Davis writes. Continue reading

Douglas Elliman launches new AI-powered website

The digital platform will include an AI-powered home search tool and a private space for agents and clients to collaborate. The website will also include the “World of Elliman,” a digital lifestyle hub with original content. Continue reading

Transitions, eliminated positions, acquisitions: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading