Rocket hires Viral Nation as first social media agency of record

After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading

Tidalwave and Bevri.ai launch agentic AI for mortgage brokers

Mortgage technology startup leveraging integrations with Fannie Mae, Freddie Mac and ICE Mortgage Technology to grow its stable of clients — which now include NEXA Mortgage. Continue reading

Gary Keller: Real estate could be in a recession until late 2026

At Keller Williams Mega Agent Camp, franchise co-founder Gary Keller said the housing market could be in a recession through late 2026, as the economy experiences burgeoning stagflation. Continue reading

Home prices tick up to new record-high amid signs of softening in more markets

Home prices fell in 24 percent of markets, with five Florida markets posting the biggest price declines. But buyers chasing affordability drove up prices the most in parts of the Midwest and Southeast. Continue reading

Sec. Scott Turner: HUD breaks down barriers to homeownership

HUD Secretary Scott Turner shares how new policy rescissions simplify processes, reduce financing costs and strengthen the housing market, fostering a more effective FHA-insured lending process. Continue reading

5 mindset secrets that help you think like a top producer

A positive mental attitude is your best leverage, especially in a down market. Trainer Bernice Ross shares strategies to help you look on the bright side of every situation. Continue reading

9 branding tips that prove it’s not who you know, it’s how you show up

Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading

7 wins (and 8 won’ts) our team has discovered while using AI tools

Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success. Continue reading

Crisis-proof leadership? Women wrote the playbook

The leadership style many women embody — grounded in nuance, care and long-term thinking — is not only valid but essential in today’s market, brokerage CEO Dezireh Eyn writes. Continue reading

Minnesota broker sues eXp over sexual harassment, retaliation

Noelle Nielsen identified herself as a whistleblower who reported to eXp leadership allegations that she and others had been drugged and sexually harassed at company events. Continue reading