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How to convert renters into buyers in 2026

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Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. Continue reading →

How Google could become real estate’s next big gatekeeper

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In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading →

Why Instagram Stories matter more in a joy-starved market

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Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading →

Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies

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Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday. Continue reading →

A leader with a servant’s heart: Remembering John Aaroe

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Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week. Continue reading →

Home sales ticked up in November, but inventory is ‘beginning to stall’

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Existing home sales were up 0.5 percent month over month in November. But NAR’s Lawrence Yun also said “homeowners are in no rush to list their properties.” Continue reading →

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations

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Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline. Continue reading →

Cotality and Ascend licensed to generate FICO scores for lenders

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Fair Isaac’s Mortgage Direct License Program is aimed at eliminating mark-ups charged by credit reporting agencies Equifax, Experian and TransUnion — backers of competing VantageScore. Continue reading →