Coming-soon listings are the hottest topic in real estate. Does your MLS allow them?

We created a feature that shows where dozens of MLSs serving 1.2 million real estate professionals stand on coming-soon listings, the hottest topic in real estate. Continue reading

From Liquid Death to Google, the old marketing playbook is breaking

The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. Continue reading

Expert or celebrity? French real estate TV just called our bluff

“The Parisian Agency: Exclusive Properties” on Netflix shows the difference between surface-level architectural and market knowledge and expertise, Molly McKinley writes. Continue reading

The perfection trap that’s holding your business back

Transform your storytelling and leverage content marketing to reveal your authentic professional journey and connect with clients, Jimmy Burgess writes. Continue reading

What does NAR’s new settlement mean to real estate professionals?

Darryl Davis explains what the settlement is, why it matters and what, if anything, it actually changes about how you do your job. Continue reading

Is the US short 1M or 10M homes? Here’s why nobody can agree

A new White House economic report estimates the country is short 10 million homes, but researchers can’t seem to agree on the number. Continue reading

Buyers accuse eXp of supporting Zillow’s ‘fraudulent business’

The plaintiffs in a Zillow class-action complaint claim eXp has harmed buyers by advertising Zillow Flex and supporting the portal’s listing ban. Continue reading

Multiple offers still common in Mid-Atlantic despite market cooling

Competition in the Mid-Atlantic housing market remains strong, with 57 percent of homes receiving multiple offers. Continue reading

Homeowners remodel instead of move as costs keep them in place

More than 2 in 5 Americans renovated their home in the last year, and most did so as a deliberate alternative to moving, according to a new Redfin survey. Continue reading

Mortgage rates dipped. See how they’ve evolved over the years

Use our interactive tool to track mortgage rates, and share the latest data with your clients, colleagues and friends. Continue reading