How global events are impacting multifamily investment (and where the market is headed)

Despite global shocks, multifamily remains a sound commercial real estate investment and a favored asset class among lenders and investors, Michael Zaransky writes. Continue reading

Homebuyer trust in AI is slipping, survey finds (VIDEO)

A new survey shows buyers want more control and still prefer humans for key decisions in the homebuying process. Continue reading

Communication isn’t the product. It’s the evidence

Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading

Home price growth hits slowest pace since 2012: Redfin

U.S. home prices posted their slowest annual growth rate in more than a decade in March, even as a shrinking supply of new listings kept prices from falling outright, according to Redfin. Continue reading

Renters accelerate buying plans as rental affordability improves

Zillow data shows rent price growth has reached its lowest level since 2020, saving the typical renter $2,316 annually. Continue reading

Pending home sales rose 1.5% in March, but fell short of last year

Pending home sales rose 1.5 percent from February to March but remained 1.1 percent below last year’s levels, according to the National Association of Realtors’ monthly Pending Home Sales report. Continue reading

Brokerage storefronts become ad networks amid Smartify expansion

Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. Continue reading

How AI is intensifying real estate fraud — and what agents can do

AI is reshaping cybersecurity risks in real estate, enabling more advanced phishing, fraud, and data exposure across brokerages and agents. Continue reading

Professor ‘proves’ pocket listings outperform the MLS? Not so fast

You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more complex. Continue reading

These lead magnet examples work. Use them to build your pipeline

A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. Continue reading