Tag Archives: Select

10 old school marketing strategies that still work in this tough market

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The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading →

Mortgage rates spike as Powell warns December rate cut is iffy

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After the Federal Reserve approved the second rate cut of the year, mortgage rates moved in the opposite direction as investors who fund most home loans worry about inflation. Continue reading →

Compass’s Buyer Demand tool: breakthrough or déjà vu?

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Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and “walled garden” ecosystems. Continue reading →

Lower mortgage rates spur homebuyers, but mostly refis

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Rates on 30-year fixed-rate mortgages hit another 2025 low on Tuesday, dropping to 6.12 percent, nearly a full percentage point lower than January. Rates now have less room to come down. Continue reading →

Which US cities are the most house poor? (And which are the least?)

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U.S. Census data highlights which housing markets see homeowners spending the largest (and smallest) portions of their monthly income on housing. Continue reading →

Zillow expands tech stack to include collaborative search

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Zillow’s second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. Continue reading →

7 last-minute Halloween marketing tricks (and treats) for agents

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Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading →

Practical magic! How to use AI for real estate disclosures

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Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes. Continue reading →

Pending home sales remain stuck in the mud in September

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The National Association of Realtors’ monthly report showed that homebuyers are still a bit crippled by economic uncertainty, and recent mortgage rate drops have mostly only spurred refinance activity. Continue reading →

Think your listing is haunted? There’s a ‘trick’ for that

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All types of paranormal spirits or energies can surface within a home, Shari DeBenedetti of “Ghost Hunters” told Inman. But if agents encounter them while trying to sell a listing, there are solutions. Continue reading →