The portal wars: Can any challenger seize the throne from Zillow?

Zillow has the most traffic, according to an analysis by Intel, but at least one rival is growing rapidly in what one observer compared to a Game of Thrones-style gauntlet run. Continue reading

Diversifying luxe marketing can increase income by $10s of $1,000s

The “State of Real Estate Marketing” report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain insights into agents’ plans for marketing in 2023 and best practices. Continue reading

5 AI-driven social media strategies real estate agents are missing

There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these. Continue reading

Engel & Völkers Americas partners with Constellation1 on websites

The partnership will allow the brokerage to create refined websites that are high-performing and data-rich and include customizations specific to the Engel & Völkers platform. Continue reading

How bad is it? The worst website mistakes (and how to avoid them)

From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading

The best Black Friday deals for real estate agents in 2022

Inman’s 2022 Black Friday picks for real estate agents, brokers, clients and everyone else in their sphere is jam-packed with cutting-edge tech, home goods and so much more. Continue reading

SERHANT., Luxury Presence offer course to help agents build websites

“The Ultimate Website Course for Real Estate Agents” will give agents access to tools and strategies to build and maintain a website that establishes their brand and helps generate and convert leads. Continue reading

82% of online search will be video in 2022: Here’s how to get on board

Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading

Free leads from Google: How to set up, optimize your Google My Business page

There’s a pretty easy (and free) way to position yourself as the local expert and scoop up leads as you grow, thanks to Google My Business. Here’s how to set up, build and optimize your business page. Continue reading

SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading