SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading

Work smarter! 10 creative ways to reuse and repurpose your evergreen content

Creating fresh and unique content is not easy, and it can be quite time-consuming. Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they’re… Continue reading

27 tech terms every agent should know

Confused by technology jargon? Not anymore. Here’s a rundown of the tech-speak words you should know related to proptech, apps and other tech that’s quickly dominating real estate today. Continue reading

Dear Marketing Mastermind: How can I make an impact online quickly?

Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and in real life. Continue reading

This broker-owned website toolkit builds SEO-focused websites for agents

Owned and managed by a Las Vegas luxury property broker, IDXSEO puts an emphasis on customized IDX sites and Google page ranking. It’s not a service provider model or design firm offering, but rather a recommended toolkit of web tools and ideas. Continue reading

16 things newbies should do in a slow selling season

Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market. Continue reading

3 ways to get ahead in 2020 — starting right now

Seasonality only exists in real estate for buyers and sellers, not for you. For the true hustlers of the industry, there is no downtime. In fact, you’re working harder when everyone else is kicking back. Why? Because that’s how you get ahead. Continue reading

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading