Tag Archives: Service

How to convert renters into buyers in 2026

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Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. Continue reading →

This team will do 500+ deals in 2025. Take a look at their playbook

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Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his three lead pillar system, how he increased sphere deals by 42 percent in one year and the tech stack running it all. Continue reading →

How Google could become real estate’s next big gatekeeper

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In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading →

Why Instagram Stories matter more in a joy-starved market

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Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading →

Prompts, portals and policy moves: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations

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Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline. Continue reading →

Before you tap to invest: Bridging proptech’s financial literacy gap

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Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without proper financial education, many investors risk mistaking ease of entry for smart wealth building. Continue reading →

Offering plans explained: Red flags every real estate broker must catch before closing

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Real estate attorney and new contributor Brett Stack says these six red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple. Continue reading →