Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading

SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading

5 cringey social media turnoffs to avoid in real estate

Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority. Continue reading

What not to post: 9 common social media pitfalls to avoid

Social media is a powerful tool for real estate agents, but knowing what not to post is just as important as knowing what to share. Expert Jessi Healey outlines the top mistakes to avoid, from posting too much to ignoring comments, so you can maintain … Continue reading

Trending: Say bye to fact-checkers, hashtags and TikTok

Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky. Continue reading

7 no-BS steps to grow your real estate business in 2025

Ready to get growing in the new year? Jimmy Burgess shares practical, actionable strategies to help you meet your goals. Continue reading

Bluesky or Threads? Go where your vibe thrives

Social media is shifting, Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals. Continue reading

Scroll smarter: Social media do’s for real estate pros

Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey. Continue reading

25 Instagram accounts to follow for learning and laughter in 2025

Education, inspiration and entertainment: You’ll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025. Continue reading

Tap into the power of social media for authentic connections

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Continue reading