Tap into the power of social media for authentic connections

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Continue reading

10 ways to create marketing buzz for your real estate business

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons. Continue reading

TikTok Trends: Will you take the winter arc challenge?

Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game. Continue reading

Treat yourself to leads using these Halloween Instagram tricks

From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost. Continue reading

How new (and not-so-new) agents can max the impact of social media

Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level. Continue reading

Reputation manager Real Grader lands Anywhere enterprise deal

Real Grader, a 2023 member of NAR REACH, offers a solution that measures the social reach of agents, as well as their impact on business research sites like Google My Business and LinkedIn. Continue reading

Digital avatars have arrived: Here’s how real estate pros can use them

Reimagine sales, marketing and instruction by using digital avatars to bring the human touch to content without the cost, land investment specialist Curtis Williams writes. Continue reading

Tyler Mount on real estate and life: ‘Authenticity wins’

Tyler Mount, a three-time Tony award winner and marketing company founder with career billings of $7 billion did not mince words when he talked about the importance of authenticity at Inman Connect Las Vegas. Continue reading

Yes, you can talk politics on social media. Here’s how

Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think. Continue reading

5 tips for advertising rentals through portals and social media

RentRedi’s Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms. Continue reading