Tag Archives: social media marketing

Convert your next listing into 10 pieces of content

By | | Uncategorized
Comments Off on Convert your next listing into 10 pieces of content

Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

By | | Uncategorized
Comments Off on OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

Manning up on LinkedIn: Does the social media platform favor masculine profiles?

By | | Uncategorized
Comments Off on Manning up on LinkedIn: Does the social media platform favor masculine profiles?

Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility? Rachael Hite set out to find out. Continue reading →

5 ways to show up, so your real estate business blows up

By | | Uncategorized
Comments Off on 5 ways to show up, so your real estate business blows up

Explosive professional growth isn’t magic, Jimmy Burgess writes. Its momentum is created by showing up in ways others choose not to. Continue reading →

The real story of the MLS, and why fragmentation will hurt us all

By | | Uncategorized
Comments Off on The real story of the MLS, and why fragmentation will hurt us all

In this episode, Leigh Brown gets candid about MLS fragmentation, cooperation and why understanding real estate history matters more than ever. Continue reading →

How I turn everyday market knowledge into scroll-stopping social content

By | | Uncategorized
Comments Off on How I turn everyday market knowledge into scroll-stopping social content

Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

Olympic backlash and brand pivots spotlight the power of perception

By | | Uncategorized
Comments Off on Olympic backlash and brand pivots spotlight the power of perception

Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →

How this broker went from homeless to 100 deals a year

By | | Uncategorized
Comments Off on How this broker went from homeless to 100 deals a year

On this episode, Colorado-based broker, Shawn Carroll shares how he built a 100-deal-a-year business in a town of 20,000 people without cold calling, buying internet leads or chasing trends. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

By | | Uncategorized
Comments Off on ChatGPT and Meta redraw the lines of reach and control

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

From content to closings: How social media drove $50M in mortgage production

By | | Uncategorized
Comments Off on From content to closings: How social media drove $50M in mortgage production

Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →