Trending: Lessons in pride and building brand equity that lasts

As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity. Continue reading

Get all caught up on NAR midyear: The Download

Get all caught up on the National Association of Realtors Legislative Meetings, including Thursday’s votes on the no-commingling and hate speech policies. Continue reading

The biggest headlines from NAR midyear and more: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

The farming framework: A proven system for listing-driven growth

Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes. Continue reading

How to keep a listing (and your sanity) when sellers won’t listen

As a listing agent, you didn’t sign up to be steamrolled. You signed up to serve. Coach Darryl Davis shares strategies for working with difficult sellers. Continue reading

How today’s agents are merging media, marketing and mastery

Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Continue reading

Real Talk: Thoughts and prayers for those fighting 10-5

Has NAR leadership learned anything about consumers in the past 25 years? As they prepare to vote on changes, housing counselor Rachael Hite thinks they haven’t. Continue reading

7 critical activities for effectively working with buyers in 2025

Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading

Lead with Fire: Energy management for soulful leaders

Debra Trappen’s series continues with inspiration for getting back in touch with the work that lights you up and renews your motivation. Continue reading

10 unexpected places to find your next top producer 

The best agents don’t always come from traditional backgrounds, coach Verl Workman writes. Sometimes, the ideal candidate is already excelling in a different industry, just waiting for the right opportunity. Continue reading