The $30K lockbox: Stop phoning in your luxury listings

More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes. Continue reading

Leading with vision and innovation: An interview with Tim Macy

Amy Chorew speaks with Real broker and team leader Tim Macy about building and growing a sustainable team in any market. Continue reading

10 conversation starters and scripts to win sellers this spring

Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines. Every expert does. Continue reading

13 tasks real estate agents can delegate to technology (beyond AI)

From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech. Continue reading

Top 8 bogus or even deceptive things agents say to land a listing

With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the top eight things listing agents might say or do to score a deal. Continue reading

Read the room! Why the best agents are people-savvy

The best agents are market-savvy, but they’re even more emotionally intelligent and great at listening, Kevelyn Guzman writes. Here’s how to improve your perception. Continue reading

5 things your clients won’t tell you (but you should know)

From budget to competing buyer’s agents, Darryl Davis looks at the unsaid things that can cloud a client relationship, so you can communicate more clearly. Continue reading

Want to close more deals? Learn to speak your clients’ language

Trainer Bernice Ross breaks down the four DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal. Continue reading

Dueling with dual agency in the age of private listing networks

Is dual agency fair to buyers, sellers and agents? In the age of private listing networks, Spencer Krull writes, it’s worth examining who the practice benefits. Continue reading

Trending: A winning gorilla debate answer, and TikTok holds on

From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down.
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