Tag Archives: technology

Forget everything you’ve heard about GPT-5. Here’s the truth

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Real’s Drew Thompson outlines the new features of ChatGPT’s latest update and casts the vision for how it fits into your content plan. Continue reading →

After 40 years in business, this Utah real estate broker gets a client a week through TikTok

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“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading →

Demystify rentals as a lead source with RentEdge: Tech Review

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Craig Rowe reviews RentEdge rental management software, which is for real estate agents and includes features for landlord services, renter screening and MLS integration across 300+ markets nationwide. Continue reading →

Defying conventional wisdom, UWM grows mortgage refis

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While rival Rocket Mortgage seeks to boost refis by becoming largest U.S. loan servicer, UWM CEO Mat Ishbia says AI, competitive pricing will help mortgage brokers compete for borrowers. Continue reading →

6 tech tools to elevate your listing presentation on a budget

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Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients. Continue reading →

Tell us about the tech you can’t live without: Pulse

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From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real estate business. Continue reading →

Offerpad sees declining revenue, but trims losses during Q2

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Offerpad’s revenue declined 36 percent year-over-year to $160.3 million in Q2. However, it’s net losses declined 21 percent to $10.9 million. Continue reading →

How to 10X every real estate conference you attend using AI

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You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conference season with the help of AI. Continue reading →

Stop using AI as a Google substitute. Do this instead

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Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading →

From search to sold: Mapping the client journey through your website

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Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice. Continue reading →