NAR’s new consumer profile shows agents how to thrive in 2026

Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading

3 under-the-radar trends from October’s Intel Index survey

For many agents and brokers, the housing market feels stuck in place. Here’s what’s been moving the needle in recent weeks, according to Intel’s monthly survey of real estate professionals. Continue reading

How this team leader built a 90% repeat and referral business

On this episode of Real Estate Insiders Unfiltered, Amy Stockberger breaks down her Lifetime Home Support model, which helped her team become No. 1 in South Dakota, building a 90 percent repeat and referral business. Continue reading

Home investors’ strategies vary by location: Here’s where they’re getting the most for their money

Data shows the biggest discounts emerging in markets where prices lag the national median but rent potential stays high Continue reading

Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading

AI slop is flooding social feeds and reshaping real estate marketing

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. Continue reading

NAR NXT: The Download on last week’s trends, tensions, takeaways

ICYMI, get caught up on all of the moves made last week at NAR’s flagship event, NAR NXT, including changes to the rules and organizational leadership. Continue reading

Giving back in a time of uncertainty: How real estate leaders are changing lives

Real estate professionals have the power to create positive change one home, one client and one act of kindness at a time, Darryl Davis writes. Continue reading

Rising unemployment revives prospects for December rate cut

Fannie Mae forecasters are predicting mortgage rates will fall below 6 percent by the end of next year. Economists at the Mortgage Bankers Association don’t see rates coming down at all. Continue reading