Tag Archives: agent

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

Before you tap to invest: Bridging proptech’s financial literacy gap

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Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without proper financial education, many investors risk mistaking ease of entry for smart wealth building. Continue reading →

Offering plans explained: Red flags every real estate broker must catch before closing

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Real estate attorney and new contributor Brett Stack says these six red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple. Continue reading →

Unlisted founder talks inventory, seller signals, market opportunity

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Unlisted founder Katie Hill believes off-market is the solution to real estate’s long-standing inventory problems. But her idea has been tried before. Continue reading →

Seasonal cooling sweeps market as buyers grapple with affordability

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Zillow reports that, despite an unusually active fall market this year, the housing market has finally settled into a slower pace for winter and returned to seasonal norms. Continue reading →

Why agents should participate in a pitch battle in 2026

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Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes. Continue reading →

Dunbar’s Number explains why average agents stay average

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Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here’s why that’s not enough to sustain a real estate business today. Continue reading →

5 qualities every great transaction coordinator must have in 2026

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Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great. Continue reading →

No lead-gen unicorns: 3 real ways to get clients to the closing table

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Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading →