10 compelling reasons that your buyers should purchase now 

Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket. Continue reading

Tech-focused, indie, big-box or family-style? How to choose the right brokerage for your team

Your brokerage sets the tone for your business, Jessica Souza writes. Here’s how to find the one that aligns with your goals, your culture and your long-term vision. Continue reading

Fixer-upper or money pit? Key risks buyers face with aging homes

With the U.S. housing market stagnant, many buyers are eyeing older homes for affordability and location, Andrew Reichek writes, but structural risks make due diligence essential. Continue reading

Zillow calls Chicago’s Private Listing Network a ‘hidden listing scheme’

Zillow delayed the rollout of its ban on privately marketed listings in the nation’s third largest market, but the portal appears ready to crack down on widely used Private Listing Network. Continue reading

How to win more listings in a locked-in market environment

New Inman contributor and finance expert Sofia Nadjibi offers strategies for overcoming some of the market’s most challenging barriers to helping clients buy their next home.  Continue reading

It’s ‘difficult’ for buyers ‘to negotiate lower commission rates,’ watchdog says

The Consumer Policy Center says that buyer’s agents have learned to hedge against the newfound ability of buyers and sellers to negotiate rates. Continue reading

Is the housing market in the midst of a recession? Treasury Secretary Scott Bessent thinks so

The Treasury Secretary blamed the Federal Reserve for the current housing recession and said that if the central bank cut interest rates more quickly, the recession could end. Continue reading

AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

New client leads, murky waters: October’s mixed bag for real estate

Agents in October were less certain about the year ahead, even as they reported modest gains in their potential client pools. What gives? Intel combs through the results from its latest industry survey. Continue reading

The rise of AI fakes could erode trust in real estate marketing

AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading