Tag Archives: AI

What robot umpires teach real estate agents about their jobs

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Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm. Continue reading →

NAR CEO sheds new light on plan to ‘transform this organization’

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Charting a new course beyond turmoil, Nykia Wright vows transparency and tells NAR’s 1.5 million members the organization is on the cusp of unveiling a 2026-2028 Strategic Plan. Continue reading →

How agents can win the AI-driven holiday marketing season

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This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading →

Hit the AI ‘easy button’: A practical playbook for agents

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AI for real estate agents doesn’t have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption. Continue reading →

Majority of Americans now use AI to learn about the housing market

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Despite incorporating the use of AI more and more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says. Continue reading →

Ginger Wilcox: Real estate will ‘continue to see consolidation’

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In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands. Continue reading →

Your 1st 5 minutes with ChatGPT: A no-fear guide for agents

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Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you. Continue reading →

Marketing overload: How to cut the clutter and reclaim your time

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Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading →

Your listings will now appear on a new search site: ChatGPT, thanks to Zillow

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OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading →

Top 5 AI trends every real estate brokerage should know

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AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents. Continue reading →