Tag Archives: back to basics

Guiding homebuyers through the offer’s fine print: Step 5

By | | Uncategorized
Comments Off on Guiding homebuyers through the offer’s fine print: Step 5

In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer. Continue reading →

Here’s a simple formula for building a healthy, thriving business

By | | Uncategorized
Comments Off on Here’s a simple formula for building a healthy, thriving business

The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work. Continue reading →

On ‘Education Day,’ buyers teach you what they really want: Step 4

By | | Uncategorized
Comments Off on On ‘Education Day,’ buyers teach you what they really want: Step 4

In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading →

5 Back to Basics luxury real estate trends for 2025

By | | Uncategorized
Comments Off on 5 Back to Basics luxury real estate trends for 2025

Luxury is changing, so luxury agents need to change as well. The Agency’s Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now. Continue reading →

5 biggest listing agent mistakes (and how to avoid them)

By | | Uncategorized
Comments Off on 5 biggest listing agent mistakes (and how to avoid them)

When you avoid these listing mistakes and properly market properties, coach Darryl Davis writes, you create new branding and referral opportunities. Continue reading →

How scammers push your pressure points to steal your clients’ cash

By | | Uncategorized
Comments Off on How scammers push your pressure points to steal your clients’ cash

Applying smart security protocols throughout every transaction is an essential part of your role as a real estate agent, new Inman contributor Samantha Simpson writes. Continue reading →

Overwhelmed by AI? Use this step-by-step guide to get started

By | | Uncategorized
Comments Off on Overwhelmed by AI? Use this step-by-step guide to get started

Stop treating ChatGPT like a virtual assistant, Real’s Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy. Continue reading →

How to help buyers prep their home financing homework: Step 3

By | | Uncategorized
Comments Off on How to help buyers prep their home financing homework: Step 3

In Part 3 of her eight-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval. Continue reading →

Surviving Year 1: Honest lessons from agents who made it

By | | Uncategorized
Comments Off on Surviving Year 1: Honest lessons from agents who made it

Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could. Continue reading →

Good manners, better business: Mastering hellos and goodbyes

By | | Uncategorized
Comments Off on Good manners, better business: Mastering hellos and goodbyes

Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships. Continue reading →