Selling real estate is selling a story. Here’s how to do it right

For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading

Lock it down! How to get prospects to commit to consultations

Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are six steps to book the appointment. Continue reading

How today’s agents are merging media, marketing and mastery

Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Continue reading

7 critical activities for effectively working with buyers in 2025

Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading

What’s your elevator pitch to ‘I found it on Zillow’ buyers? Pulse

Some buyers believe they know everything about pricing and processes because of the time they’ve spent online. How do you sell them on your value? Continue reading

The power of control: 8 ways to dominate in a challenging market

There are plenty of factors you can’t control in the broader economy, Amy Corr writes, but there are ways to implement more control and consistency in your business. Continue reading

How has being a buyer’s agent changed in the past year? Pulse

More than a year past the buyer commission lawsuit settlements, how have you changed the way you do business with buyers? Continue reading

10 conversion scripts for winning buyers over this spring

Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does. Continue reading

7 buyer objection handlers to get that agreement signed

Coach Darryl Davis shares strategies for explaining the buyer agreement and getting it signed when you communicate the value you bring to the transaction. Continue reading

20 statements to help you identify your go-to team members

Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading