Brokers are losing to ChatGPT. Here are 10 new AI rules of the road

The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes. Continue reading

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading

Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere

Despite hitting third-quarter records on several key metrics, Compass also faced substantial losses during this earnings season, largely due to the Anywhere transaction. CEO Robert Reffkin provided some clarity on that, and shared recent wins with AI. Continue reading

AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

AI expert: Agents must harness AI or be replaced by those who do

The time is now to use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. “You don’t have to worry about AI replacing you. You have to worry about agents using AI replacing you.” Continue reading

How I script, edit and caption real estate videos FAST using AI

Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading

AI browser wars are here. How this new era will change real estate

OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading

This CEO says private listings are real estate’s ‘nuclear holocaust’

HomeSmart founder and CEO Matt Widdows talks about the seismic shifts reshaping the industry — Compass-Anywhere, Zillow’s ChatGPT app, private listing networks, consolidation chaos, AI. Continue reading

NAR weighs in on Zillow’s new ChatGPT integration

Without specifically saying whether or not the integration violated any IDX license agreements with multiple listing services, NAR said that each individual MLS should assess its own agreement with Zillow to ensure compliance. Continue reading

Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. Continue reading