Tag Archives: Columns

Facebook Marketplace: The effective tool most agents skip

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Holly Brink shares agent Abby Goodell’s no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform. Continue reading →

How AI is transforming the role of real estate reviews

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While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading →

What a ’90s movie taught me about women in real estate leadership

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“I’m right on top of that, Rose.” Here’s what “Don’t Tell Mom the Babysitter’s Dead” taught compliance officer Summer Goralik about leadership, trust and showing up for other women. Continue reading →

Struggling agents, 3 mins with Trump, ChatGPT revolution: Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Sellers don’t care about your fancy CRM. They care how you use it

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Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they’re looking for. Continue reading →

AI in real estate: The agent’s guide to the ChatGPT revolution

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Master the power and potential of artificial intelligence, and you’ll position yourself for success in the years to come, trainer Terry LeClair writes. Continue reading →

Want steady income? Pay yourself 1st. Build wealth 2nd

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Invert traditional accounting, and make business finance as intuitive as selling houses with Amanda Neely’s proven cash management system. Continue reading →

5 no-nonsense ways to stay out of court (and out of trouble)

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Stop trying to DIY your compliance or ignore difficult clients. According to coach Darryl Davis, keeping careful records, researching thoroughly and communicating regularly are your best bets for staying on the right side of the law. Continue reading →

7 real estate problems agents face — and how to crush them like a pro

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When you hit a bump in the road in your real estate career, you’ll know how to handle it and push through with these tips from coach Darryl Davis. Continue reading →

The good, the bad, the ugly: What to know before you buy an Airbnb

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Trainer and author Bernice Ross helps you ask yourself the right questions and make the right decisions before you go all-in on the short-term rental investment market. Continue reading →