Tag Archives: content creation

Podcasts, social media, more: 4 ways to add leverage with content

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Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues. Continue reading →

24 innovative video content ideas for 2024 (with real-world examples)

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Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field. Continue reading →

How to engage brokerage clients through SEO and content creation

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Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes. Continue reading →

Prompt like a pro with ChatGPT, and you’ll get unparalleled output

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Rajeev Sajja and Jimmy Burgess offer a four-step formula for making your ChatGPT input the best it can be, so you get the results you really want. Continue reading →

Put your Instagram content to work! 3 steps for growing your audience

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Don’t have time to create new content for every platform? Check out these three tips from Instagram expert Michelle Berman Mikel on how you can repurpose content you post on Instagram and use it for your email list.
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Work smarter! 5 rules for repurposing real estate content

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Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss a message. Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices, lays out five rules to help make repur… Continue reading →

500+ content ideas for your real estate business

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To take the hard work out of idea generation and let you focus on content creation, we’ve pulled together this massive list of content ideas. There’s something for every type of agent on this list — regardless of experience, comfort level and preferred… Continue reading →

Flipsnack offers more than enough capability to stuff your marketing pipeline: Tech Review

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Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There’s almost nothing it can’t create to make you look professional, tech-savvy and brand-forward. Continue reading →

82% of online search will be video in 2022: Here’s how to get on board

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Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading →