Tag Archives: content creation

90% of podcasts don’t last past 3 episodes. Here’s how to keep going

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New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast. Continue reading →

Stuck in a rut? Pros urge agents to do lead gen with a human touch

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With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading →

From content to closings: How social media drove $50M in mortgage production

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Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →

I wrote a book in 48 hours. Here’s what AI did (and didn’t do)

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New Inman contributor Ryan Garson writes that, while AI won’t replace your expertise, it can help you organize your thoughts, research real-world perspectives and identify existing content gaps. Continue reading →

Klipster won’t rescue video listing apps: Tech Review

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Tech expert Craig Rowe reviews Klipster. “The mobile application helps real estate agents create and share listing and social marketing content on its own consumer-facing network,” he writes. Continue reading →

How this agent-turned-coach went from no social media to 10M monthly organic views

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In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate. Continue reading →

How this agent-turned-coach went from no social media to 10M monthly organic views

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In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate. Continue reading →

Everything you need to know about social media in under 1,100 words

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Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading →

How to turn up the volume and amplify your brand with podcasting

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Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading →

What Zillow’s marketing genius can teach you about social media

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On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading →