Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading
Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues. Continue reading
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field. Continue reading
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes. Continue reading
Rajeev Sajja and Jimmy Burgess offer a four-step formula for making your ChatGPT input the best it can be, so you get the results you really want. Continue reading
Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you find content inspiration on Instagram Reels. Continue reading
Don’t have time to create new content for every platform? Check out these three tips from Instagram expert Michelle Berman Mikel on how you can repurpose content you post on Instagram and use it for your email list.
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Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss a message. Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices, lays out five rules to help make repur… Continue reading
To take the hard work out of idea generation and let you focus on content creation, we’ve pulled together this massive list of content ideas. There’s something for every type of agent on this list — regardless of experience, comfort level and preferred… Continue reading
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There’s almost nothing it can’t create to make you look professional, tech-savvy and brand-forward. Continue reading