Tag Archives: content marketing

4 common client-losing mistakes agents make on their social media

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Is your social media more cringe than crispy? Contributor Kate Hulbert holds the mirror up to agents who chase trends and find themselves with fewer friends Continue reading →

5 ways to stop listing anxiety from wrecking your price, process, profit

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Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading →

Why your YouTube channel flopped (and 5 ways to revive it in 2026)

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Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering the “TV-first” viewing habits of the modern homebuyer, broker and new Inman contributor Zac Kennedy writes. Continue reading →

Stranger Things in the feed: When audiences take control

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Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, part… Continue reading →

How agents can use AI to prep 30 days of content in 1 hour

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Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule. Continue reading →

How to repurpose one great idea into a week’s worth of social posts

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Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms. Continue reading →

Oops! I left out the most important lead-gen lesson. Let me fix that

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As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading →

Why real estate marketing can’t afford distractions in 2026

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From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading →

This real estate video content WILL convert in 2026

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If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Continue reading →

This was the year real estate content had to earn attention

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In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading →