AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem? Continue reading
Relationships can lead to referrals, which can lead to revenue, Nikki Beauchamp writes. It all starts with the right network. Here’s how to grow yours. Continue reading
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Continue reading
From budget to competing buyer’s agents, Darryl Davis looks at the unsaid things that can cloud a client relationship, so you can communicate more clearly. Continue reading