Tag Archives: engagement

Everything you need to know about social media in under 1,100 words

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Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading →

Are your social media views down? It might be a good thing

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Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading →

5 strategies to build your first social media pipeline

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Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading →

The 7 things agents should stop doing (and what to do instead)

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If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Continue reading →

9 ways to show clients you appreciate them this summer

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Don’t go silent this summer. Reach out to past clients, and show them you care with these strategies from coach Darryl Davis. Continue reading →

Trending: Ownership shifts, joyful strategy and smarter reach

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From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading →

Trending: Community Chats, TikTok photos and LinkedIn video

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Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading →

Trending: Duo’s demise, dislikes and the cost of comparison

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Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading →

Tap into the power of social media for authentic connections

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Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Continue reading →

Yes, you can talk politics on social media. Here’s how

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Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think. Continue reading →