The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment. Continue reading

How HUD’s English-only policy undermines fair housing

Realtors cannot stand idly by in the face of discriminatory housing policies, coach Darryl Davis writes. It’s time to fight for the homeownership rights of non-English-speaking clients and neighbors. Continue reading

How HUD’s English-only policy undermines fair housing

Realtors cannot stand idly by in the face of discriminatory housing policies, coach Darryl Davis writes. It’s time to fight for the homeownership rights of non-English-speaking clients and neighbors. Continue reading

Gary Keller, Opendoor stock, one broker’s TikTok: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

How to help buyers understand interest-only mortgages

Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever’s Luke Babich writes. Continue reading

Rocket hires Viral Nation as first social media agency of record

After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading

Sec. Scott Turner: HUD breaks down barriers to homeownership

HUD Secretary Scott Turner shares how new policy rescissions simplify processes, reduce financing costs and strengthen the housing market, fostering a more effective FHA-insured lending process. Continue reading

History proves it: Low interest rates are not a cure-all for real estate ills

There are no easy solutions to the sluggish real estate market, team leader Carl Medford writes, and he does not believe slashing interest rates will have the desired effect. Continue reading

Love is blind, but FICO isn’t: Guiding couples with mismatched credit

Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later. Continue reading

3 CEOs talk change, affordability, NAR and end-to-end systems

Industry leaders James Dwiggins, Michael Valdes and Mike Miedler got candid on the last day of Inman Connect San Diego, saying the industry has lost sight of its purpose amid commission lawsuits and company rivalries. Continue reading