Check out this can’t-miss new year’s expired listing opportunity

The right data and a winning marketing plan can set you up for 2025 success when you pursue expired listings, Jimmy Burgess writes. Continue reading

Move transfers ‘fake leads’ lawsuit to federal court

Move’s counsel filed a Notice of Removal on Tuesday to move the class action suit against it from state to federal court. The lawsuit claims Move knowingly sold unvetted and fraudulent leads to agents through its network. Continue reading

Direct mail isn’t dead! 16 examples that are working now

Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral. Continue reading

Direct mail isn’t dead! 16 examples that are working now

Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral. Continue reading

Why your lead sources are setting you up for failure

The thing that’s killing your real estate business, coach Ricky Carruth writes, is the way you’ve been programmed to think about leads. Continue reading

RealScout releases Search Links, first major update to Pro+ platform

California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as lis… Continue reading

From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading

RentSpree releases ‘Homebuyer Insights’ tool for Florida Realtors

Designed to help agents unearth buyer leads from renter databases, RentSpree’s new tool will now be available to the 6,000 members of Central Florida’s Space Coast Association of Realtors. Continue reading

11 key takeaways from the 2024 Teams Report

This year’s Teams Report offers a roadmap for navigating the challenges and opportunities of today’s real estate market for teams, Chris Pollinger writes. Continue reading