5 things buyers and sellers don’t care about (and what DOES matter)

When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. Continue reading

Here’s a 5-step plan to fix the IDX mess and implement real reform

A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it’s a consumer clarity issue that turns into an agent compensation issue. Continue reading

Don’t stay stuck! Build a fast-growing business you can sell

Contributor Greg Hague shares business-growth programs he created during his 17-year career that clients loved and his competitors hated. Continue reading

Keep your database organized, and prioritize consistent contact

Learn how team leader Michael J. Franco stays top of mind with his network, and get a glimpse into his most memorable listing. Continue reading

The $92M real estate lesson Jake Paul taught us from the boxing ring

In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people. Continue reading

The no-budget phone strategy that attracts serious buyers instantly

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. Continue reading

Listing leverage: How to win the game of securing sellers

Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading

If price is king, why do we even market new listings?

If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading

3 under-the-radar trends from October’s Intel Index survey

For many agents and brokers, the housing market feels stuck in place. Here’s what’s been moving the needle in recent weeks, according to Intel’s monthly survey of real estate professionals. Continue reading

Sign, show and sell: The open house playbook that actually works

In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading