5 things buyers and sellers don’t care about (and what DOES matter)
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. Continue reading
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. Continue reading
A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it’s a consumer clarity issue that turns into an agent compensation issue. Continue reading
Contributor Greg Hague shares business-growth programs he created during his 17-year career that clients loved and his competitors hated. Continue reading
Learn how team leader Michael J. Franco stays top of mind with his network, and get a glimpse into his most memorable listing. Continue reading
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people. Continue reading
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. Continue reading
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading
For many agents and brokers, the housing market feels stuck in place. Here’s what’s been moving the needle in recent weeks, according to Intel’s monthly survey of real estate professionals. Continue reading
In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading