In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading
You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it. Continue reading
Marci James’ Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business. Continue reading
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal. Continue reading
Invelo is the new investor’s solution, an application for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities. Continue reading
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps. Continue reading
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate “raving referrals.” Continue reading