The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees. Continue reading
Email marketing company Constant Contact has rolled out Campaign Builder, an AI solution to automatically generate long-term marketing campaigns. Continue reading
“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that’ll come in handy. Continue reading