Tag Archives: marketing campaigns

Break it to make it: How one Hudson Valley brokerage recalibrated its tech for growth

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Curasi Realty spent the past year recalibrating its tech, choosing tools that simplify marketing, strengthen reporting and support agent growth. Continue reading →

Build relevance into your 2026 budget and business plan

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Trainer Rachael Hite says NAR’s Nykia Wright was right. This budget and business planning season, agents need to up their game to stay relevant in 2026. Continue reading →

If you were selling a home, would you hire you as the listing agent?

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Thinking about selling a property of your own? Bernice Ross shares six reasons why you may not be the best choice to guide your own transaction. Continue reading →

Visual storytelling is transforming real estate marketing

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How design-forward marketing is reshaping customer experience and agent success. Continue reading →

Anywhere’s David Marine: The power of storytelling is ‘timeless’

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The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees. Continue reading →

Constant Contact’s new AI release executes marketing campaigns

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Email marketing company Constant Contact has rolled out Campaign Builder, an AI solution to automatically generate long-term marketing campaigns. Continue reading →

Sotheby’s unveils new brand ad campaign for post-pandemic era

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“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading →

5 tips for building your 2022 marketing budget

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If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that’ll come in handy. Continue reading →