Tag Archives: marketing

The urgency trap: Are you training clients to ignore your boundaries?

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How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now. Continue reading →

How to turn up the volume and amplify your brand with podcasting

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Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading →

What ‘6-7’ reveals about the new real estate attention economy

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A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

RateMyAgent and Curated Social merge to form Renowned platform

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The combined platform will channel verified reviews, past agent performance and hyperlocal market insights into content that will help agents build their digital reputation. Continue reading →

All about the Benjamins: 5 things to know before throwing money at real estate problems

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Your real estate budget isn’t built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution. Continue reading →

How to help senior real estate clients right-size with confidence

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Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing tools. Continue reading →

Leadershift: How brokers and team leaders can prepare for 2026

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The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. Continue reading →

Realtor.com puts ‘spotlight’ on listing agents with new feature

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Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight’s launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent pl… Continue reading →

Why 88% of agent conversations never make it to the CRM

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On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year. Continue reading →