Trending: Flashes, edits and (still) no clarity on TikTok

Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading

Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky

From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Continue reading

Zumper’s Reelz automates short-form social media marketing

Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it. Continue reading

Trending: Super Bowl ad wins, fails and media literacy lessons

From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading

Listing descriptions are the most popular way to use AI: SURVEY

Delta Media Group conducted a survey of 100 brokerages on their sentiment toward the growth of artificial intelligence in real estate. Continue reading

Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading

Trending: Say bye to fact-checkers, hashtags and TikTok

Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky. Continue reading

Zillow, Redfin sent video user data to Meta, Alphabet, lawsuits charge

The complaints, filed by a San Diego resident, seek class-action status and accuse the real estate companies of violating state and federal privacy laws due to their use of third-party tracking pixels. Continue reading

Big Tech loses its appetite for office space, adding to landlords woes

Tech firms such as Meta, Amazon, Salesforce and Google are offloading office space and letting leases expire. Continue reading