AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

8M reasons to focus: A data-driven Q4 reality check for real estate

There are more than enough motivated buyers and sellers ready to transact right now, Jason Waugh writes, and many are the most motivated ones we see all year. Continue reading

Compass targets Zillow’s warnings to agents in new brief

In a brief issued ahead of a hearing in its case against Zillow, Compass homed in on the listing portal’s powers of “intimidation” in issuing warnings to agents that violate its listing standards. Continue reading

More problems for homebuyers as government shutdown hits 30 days

Fannie and Freddie will want government employees to show they have reserves, and some homeowners are now outside 30-day grace period for National Flood Insurance Program renewals. Continue reading

Why the NAR settlement has become a blessing, not a curse

By removing the automatic assumption of buyer’s agent fees, we’re putting the focus back where it belongs, Darryl Davis writes, on fiduciary duty, negotiation and service. Continue reading

Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs

CEO Jeremy Wacksman told Inman the portal is focused on “ourselves and what we can control.” Zillow also said Thursday that 80 percent of home transactions involve one of its products Continue reading

10 old school marketing strategies that still work in this tough market

The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading

Practical magic! How to use AI for real estate disclosures

Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes. Continue reading

Pending home sales remain stuck in the mud in September

The National Association of Realtors’ monthly report showed that homebuyers are still a bit crippled by economic uncertainty, and recent mortgage rate drops have mostly only spurred refinance activity. Continue reading

NAR and the real estate industry’s irrelevance problem

Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes. Continue reading