Meet Alex 4o: The new, powerful AI business partner agents need

The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest enhancements. Continue reading

How are you preparing for upcoming industry changes? Pulse

With settlement approvals and impending rule changes, we’re wondering, what steps are you taking (if any) to get ready? Continue reading

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas. Continue reading

2024 will be the year of the automated agent

Stop worrying that AI will replace you, MoxiWorks’ York Baur writes. Start learning to use technology to your advantage by automating low ROI tasks. Continue reading

Avoid these top 5 rookie mistakes in real estate marketing

From neglecting digital platforms to disregarding personal branding, Side’s Manny Solis writes, here are five critical rookie mistakes that often derail real estate marketing campaigns. Continue reading

This Mother’s Day, author Martha Melendez reflects on her mom

Author, HGTV guest and Engel & Völkers’ Martha Melendez shares how her mother’s vision for her has shaped her life and led to her accomplishments. Continue reading

NAR attempts to reboot its rep at midyear conference: The Download

The National Association of Realtors membership gathered in the nation’s capital to ctrl-alt-del its reputation. Did it work? Continue reading

The freshest business trends agents need to recognize in 2024

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends, Jimmy Burgess writes, you’ll separate yourself from your competition like never before. Continue reading