Gen Z is ready to buy: Boost your business by mastering co-buying

Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco.  Continue reading

Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading

Foreclosures are on the rise. Here’s how to lean into the shift and develop a new income stream

With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes. Continue reading

Howard Hanna expands into NYC with purchase of Elegran

Howard Hanna announced on Thursday that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path amid the industry’s larger consolidation trend. Continue reading

15 tips, tricks and tools to add to your DIY home staging kit

A combination of upskilling and these 15 items and strategies helps ensure that your home staging gets your listings sold, Annette DeCicco writes. Continue reading

3 clichés top listing agents don’t buy into during a market downtick

Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums. Continue reading

10 signs you’re working across the table from an inexperienced agent

We’ve all been new at some point in our real estate careers. Annette DeCicco shares ways to spot an inexperienced agent if you’re the more seasoned pro in a transaction, and mistakes to avoid if you’re a newbie. Continue reading

7 interior design hacks every agent should know

Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs. Continue reading

10 conversion scripts for winning buyers over this spring

Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does. Continue reading

Lesson Learned: Stay levelheaded, unflappable, and go with the flow

Learn how New York City agent Jennifer Roberts navigates the ups, downs and indecisions of real estate clients while keeping her cool. Continue reading