‘Coming-soons’ on portals: Will agents use them? Take the survey

Each month, hundreds of real estate agents, brokers, executives and investors contribute to one of real estate’s most ambitious monthly efforts to document changes to the industry. Add your insights. Take the survey. Continue reading

A confetti moment: Zillow changes its tune on listing standards

For the industry, Zillow’s shift reflects a broader move toward understanding that how a home is introduced can be just as important as how widely it is seen, Compass agent Suzy Minken writes. Continue reading

Coming-soon listings just went mainstream: The Download

Last week, everyone in real estate was weighing in on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility. Continue reading

Industry leaders: Zillow Preview isn’t the answer — it’s acceleration

Zillow Preview is not a solution to the private listings problem, coach Darryl Davis writes. It is a more palatable on-ramp to the same destination. Continue reading

Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented. Continue reading

EXp announces pre-marketing syndication deal with 3 portals

The brokerage’s agents can send their coming-soon listings to portals Homes.com, Realtor.com and ComeHome.com. Continue reading

HomeServices CEO says Zillow pre-marketing deal should be a ‘pulse check’ for industry

HomeServices is among the brokerages participating in Zillow Preview, a program that allows agents to pre-market listings before they are added to the MLS. Continue reading

Will the shifting housing market kill off pocket listings?

While ‘Coming Soon’ pre-market listings will likely remain useful for luxury properties and as a tool to test price points, there will be fewer of them all-around, Realtors tell Inman Continue reading