Florida agent and firefighter husband arrested on charges of child porn and bestiality

Agent Harliegh Hoffman and her husband, Jordan Hoffman, were arrested earlier this month after the Lake City Police Department received a cyber tip from the National Center for Missing and Exploited Children. Continue reading

On ‘Education Day,’ buyers teach you what they really want: Step 4

In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading

Overwhelmed by AI? Use this step-by-step guide to get started

Stop treating ChatGPT like a virtual assistant, Real’s Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy. Continue reading

How to help buyers prep their home financing homework: Step 3

In Part 3 of her eight-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval. Continue reading

The State of Real Estate Marketing: Grow Your Real Estate Business with the Right Tools

Marketing shouldn’t feel like a second full-time job, but for many real estate agents, it does. Nearly half are running every part of their marketing on their own, and most say their efforts are not getting the results they want. In this webinar,… Continue reading

3 keys to creating a 5-star client experience in a challenging market

The leader of a top-producing RE/MAX team shares his strategies for earning rave reviews. Continue reading

Here’s how strategic homesellers can find success in a shifting market if they start planning early

The market may be changing, but strategic sellers can still come out ahead — if they plan early. From repairs to staging, here’s what to tackle now for a smoother sale later. Continue reading

Mindset shift: Real estate clients don’t need you anymore

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading

How this agent went viral by falling in love with the home in his TikTok video tour

Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading

Back to school, back to basics: An 8-step buyer plan for every agent

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading