From cash offer to collaboration: Offerpad empowers agents and sellers

Offerpad built the Agent Partnership Program to strengthen collaboration with agents and reward shared success. Agents who bring a seller’s home to Offerpad before it’s listed can earn 3 percent after a successful close. Continue reading

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading

5 questions to help you decide what you want in your next job

Looking ahead to 2026 and thinking of making a move? Derek Carlson offers five questions to help you think through your options and put your best face forward. Continue reading

Want more buyers? Choose a mortgage advisor, not a loan officer

Rick Guerrero sits down with coach Tim Braheem to break down how the role of mortgage professional is evolving and discuss why today’s buyers need more than a paper-pusher. Continue reading

3 Google Business Profile mistakes you can’t afford to make 

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence. Continue reading

Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading

7 hidden mistakes agents are making (and what to do instead)

Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence. Continue reading

Here’s what top agents do in the 1st 60 minutes of their day

The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable. Continue reading

Zillow unveils new AI-powered technology suite, Zillow Pro

Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. Continue reading

HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading