Tag Archives: real estate marketing

How to define your target audience without losing existing business

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Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading →

Rewrite the rules: 5 fresh ways to use Canva for real estate

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Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication. Continue reading →

Trending: AI arms race, Reels remix and posting 5 times a day

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Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind us that brand voice matters. Jessi Healey unpacks the shifts and what they mean for agents. Continue reading →

7 social media hacks every real estate agent needs

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In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin. Continue reading →

You better Google it! Mastering your Google Business Profile

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While you’re optimizing your online presence, don’t stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile. Continue reading →

Trending: Fewer humans, more messages and maybe a Reels app?

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Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world. Continue reading →

Zillow Showcase listings get marketing bump with analytics

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Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading →

Zillow Showcase listings get marketing bump with analytics

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Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading →

Open house rules for agents: Do’s and don’ts

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Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes. Continue reading →

From cold calls to social stardom with Atlanta’s Fernando Chavarria

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If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care. Continue reading →