Tag Archives: real estate marketing

Inman announces the newest members of the 2025 Golden I Club

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Inman shines the spotlight on the industry’s top luxury agents and brokers by announcing the 2025 Golden I Club winners. Continue reading →

How real estate companies waste millions on invisible marketing costs

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Hidden design and marketing expenses can quietly drain millions from real estate companies each year. Here’s how top brands are consolidating tools, cutting waste, and turning savings into growth. Continue reading →

What’s happening with home prices in your market? Pulse

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Sellers want their price, and buyers believe they deserve a break. So what’s happening with home prices in your market, and how are you setting expectations with clients? Continue reading →

Homes.com just signed up thousands of agents, sold scores of ‘boosted’ listings

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CoStar reported net profit of $6.2 million in the second quarter, down from $19 million in Q2 2024, as it sought to gain market share. Continue reading →

Does your social media suck? Take this summer marketing audit

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If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading →

The do’s and don’ts of crafting compelling listing descriptions

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Want more eyes on your listings? These expert-backed do’s and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →

10 easy daily marketing moves that build your brand and business

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Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading →

Even if you’re a solo agent, it still pays to be a team player

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You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career. Continue reading →

EXp Realty exec tells agents to stop using bad photos

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Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today’s team leaders. Continue reading →