Tag Archives: real estate marketing

The urgency trap: Are you training clients to ignore your boundaries?

By | | Uncategorized
Comments Off on The urgency trap: Are you training clients to ignore your boundaries?

How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now. Continue reading →

The California Association of Realtors has a new leadership team

By | | Uncategorized
Comments Off on The California Association of Realtors has a new leadership team

In 2026, Tamara Suminski will serve as the president of CAR, which is among the largest state Realtor associations in the country. Mark Peterson and Nikki Coppa are also taking on new roles. Continue reading →

How to turn up the volume and amplify your brand with podcasting

By | | Uncategorized
Comments Off on How to turn up the volume and amplify your brand with podcasting

Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading →

What ‘6-7’ reveals about the new real estate attention economy

By | | Uncategorized
Comments Off on What ‘6-7’ reveals about the new real estate attention economy

A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. Continue reading →

AI basics for agents: How to get started with confidence

By | | Uncategorized
Comments Off on AI basics for agents: How to get started with confidence

Foundational guidance to help real estate teams and agents understand AI and put it to work for their business Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

By | | Uncategorized
Comments Off on 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet

By | | Uncategorized
Comments Off on Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet

In advance of its drop on Netflix on Wednesday, Oppenheim Group President Jason Oppenheim shared with Inman why the latest season of “Selling the OC” is the best one yet, and why the Newport Beach market is thriving. Continue reading →

Should real estate agents have tattoos? The pros weigh in

By | | Uncategorized
Comments Off on Should real estate agents have tattoos? The pros weigh in

Austin Victoria of “Selling the OC” talks about balancing personal expression and professionalism in an industry that is rapidly evolving. Continue reading →

What Starbucks, TikTok and Taco Bell can teach us about marketing

By | | Uncategorized
Comments Off on What Starbucks, TikTok and Taco Bell can teach us about marketing

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading →