Recruiting top talent takes a storyteller, not a salesperson

Recruiting expert Brett Jennings explains that the best recruiting strategies are not about features and tech, but inviting agents to envision who they can become. Continue reading

The biggest recruiting mistake most real estate leaders make

One-size-fits-all recruiting pitches are costing brokerages top talent, writes recruiting expert Brett Jennings. Here’s how an assessment-driven, customized approach changes everything. Continue reading

Retention systems that keep agents loyal (even when opportunity knocks)

Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave. Continue reading

Recruiting playbook: How to win agents (and keep them)

ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members. Continue reading

Tech-focused, indie, big-box or family-style? How to choose the right brokerage for your team

Your brokerage sets the tone for your business, Jessica Souza writes. Here’s how to find the one that aligns with your goals, your culture and your long-term vision. Continue reading

How boutique brokerages can outpace big-box brands with value-added systems and programs

The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes. They’re grounded in authentic service, tailored expertise and a clear understanding of what clients actually need. Continue reading

What agents want in a brokerage (Hint: It’s not just about money)

Recruiting and retention aren’t just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. Continue reading

Agents, don’t make big moves yet due to the Compass-Anywhere deal

Darryl Davis writes that agents should use this time to contest assumptions, sharpen their business model and wait for the actual outcomes from the pending merger. Continue reading

Hoby Hanna: What no one tells you about leading through a merger

The hard part comes after the deal closes. Howard W. “Hoby” Hanna tells you how to retain agents, reassure clients and lead through the uncertainty of a merger. Continue reading

Century 21 CEO: Recruiting ‘is so ultra competitive right now’

Century 21 CEO Mike Miedler knows recruiting and retaining agents is a big concern for brokers today. Next month, he’ll roll out a competition focused on bringing more agents and companies in house. Continue reading