Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years. Continue reading
“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading
Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape. Continue reading
Recruiting expert Brett Jennings explains that the best recruiting strategies are not about features and tech, but inviting agents to envision who they can become. Continue reading
Some of the industry’s best teams and brokers have started the year with a new brokerage. Here are updates from Compass, Douglas Elliman and others. Continue reading
One-size-fits-all recruiting pitches are costing brokerages top talent, writes recruiting expert Brett Jennings. Here’s how an assessment-driven, customized approach changes everything. Continue reading
Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave. Continue reading
The share of real estate agents in November who said they’ve considered leaving the industry was one-and-a-half times what surveys showed heading into 2025. Here’s what’s weighing on them. Continue reading
Agents don’t just want a place to hang their license, coach Verl Workman writes. They want leadership they trust and a story they can be part of. Continue reading
For many agents and brokers, the housing market feels stuck in place. Here’s what’s been moving the needle in recent weeks, according to Intel’s monthly survey of real estate professionals. Continue reading